Eight Helpful Hints for Promoting CRM as a Business Culture:

1. Build a case for change.  Think about the impact of the CRM strategy on people – the benefits and consequences of changing, or not changing;
2. Hold regular meetings across all departments to communicate project progress, problems encountered and resolutions for any outstanding issues;
3. Keep employees in the loop by providing information and clarity about what is happening, when changes will take place and how staff will be impacted;
4. Encourage employees to speak up about the changes and listen to what they have to say;
5. Give employees time to make the transition and to adjust to the new approach;
6. Support the managers who are leading the CRM march.  Do your best to provide them with the necessary tools to successfully implement the CRM strategy;
7. Understand that effective implementation of CRM is a cultural process; it will take time for everyone to adjust to new ways of doing business;
8. Inform customers about the company’s vision for a customer-centric organisation.  Ask for customer feedback and then use that information to improve your customer interactions.